The New England Parkinson’s Ride took shape in the summer of 2008 and linked up with Team Fox at The Michael J Fox Foundation.  Although they had only 35 riders the first year, the ride has grown at an incredible rate over the past thirteen years. In 2019 the ride drew over 1300 cyclists, from 27 states and 3 provinces of Canada – raising over $1.5 million dollars and becoming the Michael J Fox Foundation’s largest single-day fundraising event. Do Good Marketing has managed the ride’s google ad grant, website, and other marketing efforts.